Your website is your first rendezvous with the client, and it’s all you have to make a gleaming impression. In simpler times, merely owning a website put you ahead of the curve. But the competition has gotten thicker since, and companies are losing sleep over how to keep visitors coming, staying, and subscribing. We’re here to ring the alarm bells, so you sit up and take notice of your ailing website.

1^st Alarm: Your SEO rankings are low

We recently stumbled across a funny meme that read “the best place to hide a dead body is page 2 of Google’s search hits.” If your search rankings are on the ground, it’s time for an update. There used to be a time when content just needed to be laced with as many keywords as possible to get those rankings up. Original, high-quality content is of the essence, which is why sites with blogs rock the rankings.

2^nd Alarm: Your content smells stale

One whiff of outdated content and your visitors are going to be fleeing to the next tab on their browsers. Outdated or incorrect information is a strict no-no, and it leads you straight to that forsaken Zero Reliability Zone where websites go to die. Visitors losing confidence in your brand has seriously damaging long-term effects. So weed out all the old and serve up something piping hot and fresh. Fresh content gives the impression that you’re alive, active, and thriving.

3^rd Alarm: Your content is irrelevant

Raju the salesman loves talking about how good he is at cricket, how he won a pani-puri eating competition, and how he came first in class. He forgets to pay attention to this customers. His customers slam the door in his face. Don’t be Raju.

Give your visitors what they came for; focus on them and their pain points. Yes, an introduction that lets your clients know they’re in safe hands is important, but make sure they don’t leave empty-handed. Ensure they find what they came looking for.

Also, keep in mind that constantly changing demands bring new questions that you must be prepared to answer, and quickly. Because if you don’t, someone else will.

4^th Alarm: Your content can’t handle the cascade of clutter

You’re getting hits, but your customers aren’t sticking around. Your Web analytics are reporting high bounce rates and low time spent on site. And no matter how frequently you post, the results don’t seem to change.

Stop. Breathe. Maybe the problem is not quantity but quality.

The only way to drive traffic on your webpage is to provide your visitors with superb content that’s current and superior in quality. Be the nerd. Know all the news, events, and changes in your industry and fill your content with it. It’s the only way to get noticed, remembered, and respected.

Have you been ignoring these warning signs? If so, it’s time to open your eyes to the fact that your website is in dire need of a revamp. And that’s what we’re here for.